What is Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
What We Provide
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty
Your website is your customer’s first point of contact with the business. It tells your story – your history, your products, services, and the value that you bring to the table. The content of the website is the first thing that needs to be put in place to ensure perfect communication. Our role in creating the content of your website covers the complete gamut of services required. Starting from consulting on positioning, writing the content, all the way to design, programming, hosting and delivery – Vertu Media is with you every step of the way.
What you probably don’t know…
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing